News / Spotlights


Santa Monica Celebrates Small Business Saturday  

Santa Monica Lookout:  If you shop in Santa Monica this Black Friday weekend, as much as 70 percent of the money you spend, will stay in the community and help grow the local economy, according to “Buy Local Santa Monica” campaign officials.

With this in mind, Santa Monica city officials and business representatives are encouraging residents to participate in the fifth annual Small Business Saturday on November 29, the day after big, nationwide retail stores cash in on “Black Friday.”

Conceived by the American Express Corporation on November 27, 2010, Small Business Saturday was created as a counterpart to Black Friday and Cyber Monday, which promotes large corporate stores and online shopping sites respectively.

By contrast, Small Business Saturday encourages holiday shoppers to support and shop at local Mom and Pop stores.  Read more > > >


Cash Registers Expected to Ring in Downtown Santa Monica  

Santa Monica Lookout:  Favorable forecasts, both nationally and locally, combined with the usual support from Downtown Santa Monica, Inc. (DTSM) should have area retailers feeling positive going into the holiday season this year.

Holiday shopping is expected to jump 4 to 4.5 percent nationwide over last year, according to the forecasts from the National Retail Federation, the International Council of Shopping Centers and the nationally respected consulting firm Deloitte.

This compares favorably to the 2.9 percent average of the past decade.  Read more > > >


Shop Local. Buy Better Gifts.

Buy Local Santa Monica announced today its endorsement of and participation in the fifth annual Small Business Saturday on November 29th. Small Business Saturday is celebrated the Saturday after Thanksgiving, dedicated to supporting small businesses nationwide. The day has given small business a huge boost. Santa Monica residents are encouraged to shop locally and take part in the Small Business Saturday event on Montana Avenue on November 29th. Stop by to support your favorite small businesses. Shop Small Montana Avenue will take place from 10am to 6pm along Montana Avenue, from 7th and 17th Street. The event, organized by the Montana Avenue Merchants Association, will have live music and special promotions at local retailers to help celebrate local small businesses and the holidays. According to the National Retail Federation, each consumer will spend approximately $750 on holiday related shopping this year. As the holidays approach, Buy Local Santa Monica encourages you to support your local merchants. Local businesses and organizations are what make Santa Monica such a great city to live in.

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Thanksgiving at the Farmers Market

SM Daily Press:  November 26 is a significant date for the Farmers’ Market. It’s the largest, busiest, and for many people, most important market of the year as customers descend en-masse to purchase the final ingredients for their Thanksgiving Feast. Think of it as the Black Friday of sustainable food.

All the Santa Monica markets, (Main Street, Downtown and Pico) are ready to fill pantries with holiday staples and there are actually five markets between today and Turkey Day, but many customers specifically wait the final market.

“It’s the biggest market of the year,” said Jodi Low, Farmers Market Coordinator II. “The other big day is once cherries come back. Cherry season is huge because it’s so short and with the drought, it’s even shorter and sparser.”  Read the full article (and check out the Mushroom Pate recipe!) > > >


Santa Monica Businesses Help in the Effort to Collect Clothing for Distribution at the Westside Thanksgiving Dinner and Celebration

Santa Monica, CA – Ten businesses around Santa Monica have volunteered to become collection points for clothing donations to benefit the guests at this year's Westside Thanksgiving Dinner and Celebration at the VA campus in West Los Angeles. With each BID represented, the Buy Local community truly understands the need for this philanthropic effort as the Westside Thanksgiving organizers anticipate welcoming approximately 3,000-5,000 guests at this year's event. 

Each of the donation locations display signage designed by GY Creative Studio, a local Santa Monica design house.  Further, Sears in Santa Monica donated the empty boxes from their appliances to be reused for the collection and storage of the clothes until Thanksgiving.  This charitable effort is completely local and sustainable.

The locations below will be collecting clothing through November 23rd.


716 Montana Ave.

Groundworks Coffee

1601 Montana Ave.

Berkshire Hathaway

1308 Montana Ave.

10 Women

1128 Montana Ave.

p32 Gallery

3129 Pico Blvd.

Kronovet Realty

3019 Pico Blvd.

Dance Doctor Studio

1440 4th St.

Georgian Hotel

1415 Ocean Ave.

SM Chamber of Commerce

1234 6th St., Ste. 100

SM Convention and Visitor's Bureau

2427 Main Street

For more information about the event, visit

Contact:  To learn more about Westside Thanksgiving Dinner, please contact Albin Gielicz, t. 310-717-6221 or email: