News / Spotlights


2015 Santa Monica Sustainable Quality Awards Bike Sponsorship

The Santa Monica Bike Center aims to encourage this years Sustainable Quality Award attendees to travel the emission free way to the most notable sustainable business event in Southern California. This year's initiative will bring attention to the importance of bicycling as a direct way to reduce auto trips, meet GHG emission reduction commitments, and promote active living. Register to ride your bike at, and join the employees of the Santa Monica Bike Center and other locals for a short ride to the event. Meet at the Santa Monica Bike Center on 4th and Broadway at 10:30am to roll together. Contact for more information about the ride.

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Bank Sponsors Free Admission to Santa Monica Pier Aquarium  

Santa Monica Lookout:  Starting on Saturday, admission to Heal the Bay’s Santa Monica Pier Aquarium will be free once a month, thanks to a year-long sponsorship by Wells Fargo in celebration of Heal the Bay’s 30th anniversary, officials said.

“Wells Fargo has been a longtime supporter of Heal the Bay and the education programs at the Santa Monica Pier Aquarium,” Paul Stimpfl, executive vice president at Wells Fargo Capital Finance Inc. and a member of Heal the Bay’s board of directors, said in a news release.   Read more > > >


Bike Attack Opens New Electric Bike Store on 2904 Main St

Bike Attack Santa Monica, a popular bike retailer in Santa Monica, opens a new Electric Bike Shop on historic Main Street on Saturday February 21st, close to it’s original location. Bike Attack Electric+ took the space of former’s Optical Shop of Aspen on 2904 Main Street, corner of Ashland. This is the third Bike Attack store in the area. Bike Attack announced that their new business partner is film veteran Albert Cho, AD of Fast & Furious, Furious 7, Pirates of the Caribbean, Mr. And Mrs. Smith just to name a few. Albert Cho is also a long time cyclist and good friend of Ericson Monsalud.

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Most Loved Santa Monica Contest Returns: Vote Now Through Feb. 28

SM Mirror:  The popular Most Loved Santa Monica contest is back for a second year, which is currently in full swing with voting taking place through the end of this month.

The City of Santa Monica has partnered with the Buy Local Santa Monica Committee and local business partners for the initiative.

Residents, businesses, and visitors are encouraged to vote for their Most Loved Santa Monica businesses, with categories ranging from Most Loved Farmers Market Vendor to Most Loved Bike/Surf/Skate Shop to Most Loved Main Street business.  Read more > > >


How a fifth-generation family business keeps customers coming back

National Retail Federation:  It’s been 41 years since Eddie Guerboian took over as president and owner of luxury jewelry retailer Readers Fine Jewelers in California. Now the independent family business thrives on big smiles and even bigger handshakes, standing out among the sea of chain jewelry retailers in Santa Monica. Building strong customer relationships is one of the core values of Readers Fine Jewelers and with Eddie at the helm, customers feel like part of the family.

On NRF’s Retail Across America journey through California, we were lucky to meet several generations of Guerboians and go behind the scenes at their store. In this video interview ....(Read More + See the Video > > >)