About Buy Local

Buy Local Santa Monica is a campaign that was created by representatives of the Santa Monica business community and the City of Santa Monica to support local businesses and raise awareness of the community, economic and environmental benefits of choosing local first.

Get involved — businesses

All Santa Monica businesses are eligible to participate but priority will be given to locally owned, independent businesses. Fill out the Buy Local Santa Monica Business Sign Up form to join the campaign. Eligible businesses will receive a Buy Local Santa Monica window decal, marketing and promotional assistance, members-only discounted advertising rates, event discounts and exhibitor opportunities, listing in our Buy Local Santa Monica business directory, networking opportunities, and the opportunity to actively participate in this exciting campaign. It’s FREE to join!

Fill out the sign up form and join us!

Buy Local Santa Monica business to business testimonials. Nominate fellow local businesses you've worked with that you’d like to recommend to others! Click here.

Get involved — residents + community

Think local first.  Give your support to Santa Monica businesses.  Shop with a reusable bag.  Walk, bike, take the bus or carpool to your neighborhood shops and Santa Monica destinations.   Read and submit reviews on your favorite local businesses on our Buy Local Challenge blog. 

If you can’t find a particular product/goods or service here in Santa Monica, let our local businesses know what you need or tell us.  Buy Local Santa Monica Customer Feedback Survey—10 quick questions to help our local businesses + us keep on track. Thanks! Click here to take survey

Buy Local Santa Monica Committee — The people behind the campaign!

Buy Local Santa Monica is overseen by the Buy Local Santa Monica Executive Committee:  Ali Best, Shannon Parry, Emil Gallardo, Debbie Lee, Laurel Rosen, Jennifer Taylor (Chair) & Rachel Waugh.  Its growth and sustained success is due to the active involvement and great ideas of of the Buy Local Santa Monica Steering Group, whose members include:  Laura Avery, SM Farmers’ Markets; Alison Best, Santa Monica Convention + Visitors Bureau (CVB); Susy Borlido, Sustainable Works; Mackenzie Carter, Downtown SM Inc: Erika Cavicante, City of SM Economic Devt Divisio (EDD); Paul Collins, Pico Improvement Organization (PIO); Emil Gallardo, BuyLocalMarket.com/ Blue Sky Online; Gary Gordon, Main Street Business Improvement Association; Linda Greenberg Gross, Santa Monica Malibu Education Foundation; Adam Jolivet, SM Jaycees; Debbie Lee, Downtown SM, Inc; Jean McCoy, Montana Avenue Merchants Association; Josephine Miller, City of SM Office of Sustainability and Environment (OSE); Shannon Parry, City of SM OSE; Rebecca Plummer, SM CVB; Anne Railsback, Pier Restoration Corporation; Laurel Rosen, SM Chamber of Commerce; David Ruiz, PIO + MT Ave Merchants Assoc;  Anthony Schmidt, Main St Merchants Assoc; Rob Schwenker, SM Daily Press; Jennifer Taylor, City of SM EDD; and Rachel Waugh, City of SM City Manager’s Office.