About Buy Local

Buy Local Santa Monica is a campaign that was created by representatives of the Santa Monica business community and the City of Santa Monica to support our local businesses and encourage local buying that strengthens our thriving community by raising awareness about the economic, environmental and community benefits of thinking local first.

Get involved — businesses >

All Santa Monica businesses are eligible to participate but priority will be given to locally owned, independent businesses. Fill out the Buy Local Santa Monica Business Sign Up form to join the campaign.  The only requirements to join this free campaign are as follows:  1) Your business must by physically based in Santa Monica and 2) You must have a valid City of SM Business License.  Upon joining, your businesses will receive a Buy Local Santa Monica Participating Business window decal, marketing and promotional assistance, members-only discounted advertising rates, event discounts and exhibitor opportunities, listing in our Buy Local Santa Monica business directory, networking opportunities, and the opportunity to actively participate in this exciting campaign. It’s FREE to join!

Fill out the sign up form and join us!

Buy Local Santa Monica business to business testimonials. Nominate fellow local businesses you've worked with that you’d like to recommend to others! Click here.

Get involved — residents + community

Think local first.  Give your support to Santa Monica businesses.  Shop with a reusable bag.  Walk, bike, take the bus or carpool to your neighborhood shops and Santa Monica destinations.   Vote for your most loved businesses during our annual #MostLovedSM Businesses Contest (every February).  Read and submit reviews on your favorite local businesses on our Buy Local Challenge blog . 

Follow us on social media to learn more about upcoming community events, local businesses + news!  @BuyLocalSM (Facebook, Instagram + Twitter)

If you can’t find a particular product/goods or service here in Santa Monica, let our local businesses know what you need or tell us.  Buy Local Santa Monica Customer Feedback Survey—10 quick questions to help our local businesses + us keep on track. Thanks! Click here to take survey

Buy Local Santa Monica Committee — The people behind the campaign!

Buy Local Santa Monica is overseen by the Buy Local Santa Monica Executive Committee:  Mackenzie Carter (Downtown SM, Inc), Albin Gielicz (SM Resident/MT Ave Merchants Assoc), Shannon Parry (City of SM OSE), Laurel Rosen (SM Chamber), Anthony Schmitt (MSBIA), Rob Schwenker (6th St Communications/ Buy Local Marketing Committee Chair), Kim Sidoriak (SM Travel + Tourism) and Jennifer Taylor (City of SM EDD, Buy Local Chair) 

The campaign's growth and sustained success is due to the active involvement and great ideas of of the Buy Local Santa Monica Steering Group, whose members include:  Laura Avery, SM Farmers Markets (SMFM); Stephanie Eglin, SM Place; Omark Holmes, SM Travel + Tourism (SMTT); Susy Borlido, Sustainable Works; Erika Cavicante, City of SM Economic Dev't (EDD); Donna Gentry, Gentry Events/PIO; Linda Greenberg Gross, Santa Monica Education Foundation; Amanda Grossman, City of SM OSE; Matthew Hall, SM Daily Press; Jason Harris, EDD; Jim Harris, SM Pier Corp; Kevin Herrera, DTSM; Andrea Korb, DTSM; Debbie Lee, City of SM Communications; Jodi Low, SMFM; Jerold Mitchell, SM Resident/BikeLocally.com; Gigi de Pourtales, SM Chamber; Rachelle Ramirez, SM Place; Jenny Rice, MSBIA/SMDP; Cynthia Rose, SM SPOKE; Sharon Town Lee, PIO; and Jane Walker, Montana Ave Merchants Assoc.  And a BIG THANK YOU to our colleagues in the City of Santa Monica Economic Development Team who provides support to the Buy Local Committee in signing up new businesses, sending out welcome packs + keeping the website up to date!