News / Spotlights

Entries in SM Farmers Market (19)

Monday
Apr172017

Red, Ripe and Renegade: Berries That Break All the Rules

The New York Times:  It ought to be easy to find a single ripe strawberry to sample in a 20-acre field. But Rick Gean picked two bright-red specimens and looked dubious.

“This one should be O.K.,” he said, sounding not quite convinced. Then again, his definition of ripe is more stringent than most.

Mr. Gean and his wife, Molly, own Harry’s Berries, a strawberry farm on the inland edge of this coastal city north of Los Angeles, where they do nearly everything wrong, at least according to the gospel of modern commercial berry farming.

The Geans grow Gaviota and Seascape strawberries, known for sweetness and flavor but not for productivity or the ability to survive shipping and days in a supermarket produce department. Until five years ago, the only place to find Harry’s Berries was at Southern California farmers’ markets — and today, the markets still make up 70 percent of the farm’s sales.  Read more >

Thursday
Jul162015

Ventura County chef, farmers will help feed Special Olympics athletes, families

Ventura County Star:  Ventura County flavors will be featured during a massive Picnic in the Park reception for 5,000 athletes, family members and guests attending the 2015 Special Olympics World Games this month in Los Angeles....

Other participating chefs include Susan Feniger of Border Grill, Nick Shipp of Upper West, and Jason Prendergast of Tender Greens.

Other participating farms include Weiser Family Farm, Tutti Frutti Farms, Coleman Family Farm, Windrose Farm, JJ.'s Lone Daughter Ranch, Drake Family Farm, Roan Mills, Peter Schaner Farm and Valdivia Farm.

The chef-farmer pairing portion of the reception is being organized by Santa Monica Farmers Market. The event will be presented by the County of Los Angeles...Read more > > >

Wednesday
Jul012015

Santa Monica Farmers Market Welcomes New Prepared Food Vendors

The 2015 annual prepared food selection process for the Santa Monica Farmers Markets is complete!  Each year, one third of the vendor contracts expire and new and old vendors alike apply through a competitive bid process to participate in one of the four farmers markets. 

The Santa Monica Farmers Markets are excited to announce the 2015 awardees who start at the markets this month! 

Main Street Market:  Bean & Thyme (returning), Ca’D’Oro Bakery (returning), Bistro Laurent (returning)

Downtown Wednesday:  Step Up on Second (returning)

Pico Market:  Lo/Cal Café & Market (new), ZGarden (new)

Downtown Saturday Market:  Frogs Bakery (new)

Applicant selection includes five areas of evaluation; business location, ingredient sourcing, sustainability, experience and value.  For information about the application and selection process please visit the farmer’s market website www.farmersmarket.smgove.net

Wednesday
Nov192014

Thanksgiving at the Farmers Market

SM Daily Press:  November 26 is a significant date for the Farmers’ Market. It’s the largest, busiest, and for many people, most important market of the year as customers descend en-masse to purchase the final ingredients for their Thanksgiving Feast. Think of it as the Black Friday of sustainable food.

All the Santa Monica markets, (Main Street, Downtown and Pico) are ready to fill pantries with holiday staples and there are actually five markets between today and Turkey Day, but many customers specifically wait the final market.

“It’s the biggest market of the year,” said Jodi Low, Farmers Market Coordinator II. “The other big day is once cherries come back. Cherry season is huge because it’s so short and with the drought, it’s even shorter and sparser.”  Read the full article (and check out the Mushroom Pate recipe!) > > >

Monday
Aug112014

The Best Farmers' Markets in the U.S. (Santa Monica!)

Conde Nest Traveller:  Even in midwinter, nothing beats flying in to Los Angeles from icy NYC and finding yourself surrounded by tables full of artichokes, avocados, and an astonishing array of citrus (and all this in mid-February). California is produce heaven and this market, thriving since 1981, is the grand dame of the Los Angeles farm-to-table scene. Look for J.J.'s Lone Daughter Ranch, where Laura Ramirez sells more kinds of avocados than you knew existed (I love a smoky variety called Bacon) alongside variegated pink lemons, tangelos, and Cara Cara oranges. 

See images + read more!  > > >