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Entries in Pico Blvd (27)


Recap of the Pico Fitness Crawl 2016 (videos)

The Pico Improvement Organization held its first ever Pico Fitness Crawl event on Saturday, October 10, 2016.  Seventeen fitness businesses along Pico Boulevard in Santa Monica, spanning from the beach to the city’s eastern border, offered 10-minute workouts throughout the morning to participants. About 60 people signed up for the event and either walked, ran, or biked from station to station.  Fun was had by all!


Business Pledge to Support Local Charities

SMDP:  To the now famous phrase, eat, pray, love, we should also add ‘give’ and ‘shop.’ Residents of Santa Monica can join in these efforts all to the mutual benefit of the entire community on Oct. 15, for the 3rd Annual Buy Local Give Local Week. The event kicks off with a day focused on local restaurants with the inaugural Eat2Give charity fundraiser on Saturday, October 15. Eat2Give will connect the Santa Monica community with over 24 local charities and 32 Santa Monica food and beverage venues to create a delicious and philanthropic experience. Customers do good while dining and businesses give back to local nonprofits – it’s a win-win.

Each year, Santa Monica businesses generate approximately $130 million in revenue to help support our libraries, schools, parks and emergency services,” said Jennifer Taylor, Buy Local Santa Monica Committee Chair. “Buy Local Give Local Week is a fun way to help raise awareness about the impact of supporting local businesses as well as the non-profits that provide life-changing services and awareness of key issues that are important to our community.”  Read more > >


Pico Fitness Crawl

SM Daily Press:  Looking for a way to attract more customers to Santa Monica’s Pico Blvd., the Pico Improvement Organization needed an idea that would get people to explore the entire boulevard, from the 10 Freeway to the beach. Since Pico Blvd. is too spread out for a pub crawl or street fair, the PIO decided to produce LA’s first “Fitness Crawl.”

Sixteen fitness businesses along 2.5 miles of Santa Monica’s Pico Blvd. will hold 10-minute workouts, every 20 minutes on Saturday, Oct. 8, from 8 – 11 a.m. Crawlers will run, jog or walk from workout-to-workout, which includes traditional favorites, like CrossFit, Zumba, Pilates, Gyrotonic, yoga, and karate and “totally LA” workouts (Read more) > > >


Buy Local Health and Fitness Festival Gears Up

SM Mirror:  The annual Buy Local Health and Fitness Festival returns to Santa Monica Saturday, September 10, from 11a.m. to 4 p.m. at the Civic Center Surface Area. The festival celebrates services and products from local neighborhoods,while inviting residents and visitors to learn about eating and living well.Featuring much loved festival standouts such as healthy and delicious food, pop-up vendors,and raffles, this year also promises different events from previous years’, such as a bike rodeo, and a more extensive selection of kids’ activities.  Read more >


100.3FM The Sound: Spotlight on Buy Local Santa Monica

100.3 FM The Sound:  Listen to our radio interview spotlight on "Tis the Season to Buy Local...and the Buy Local SM campaign.  Interview by Tina Mastramico, KSWD, 100.3 The Sound with Mackenzie Carter of Downtown SM Inc + Jennifer Taylor, City of SM Economic Development. Click here to listen to the MP3.  This aired on Nov. 22nd.