Regular Events

For a full list of upcoming events here in Santa Monica, organized by our BLSM partners + participating businesses:  click here.   Here are some of our favorite weekly events....

Every Wednesday, 8:30 a.m. to 1:30 p.m.+ Every Saturday, 8:30 a.m. to 1 p.m. @ Arizona Avenue and 2nd Street.

Every Saturday, 8 a.m. to 1 p.m.  Location:  Virginia Avenue Park (Pico Boulevard at 22nd St).

Every Sunday, 9:30 a.m. to 1 p.m.
Location: 2640 Main Street.  Free validation parking at the beach. Free bicycle valet parking at the market.

2nd Tuesdays, monthly, 11:45 a.m.-1 p.m. Free but RSVP required. Location: SM Chamber, 1234 6th Street.

3rd Wednesdays, monthly, 5:30 - 7:30 p.m. Locations vary, to RSVP and purchase tickets:

Entries in Downtown SM (3)


SaMo PRIDE Month

June 1 - 30, 2019


Celebrate Santa Monica's first Pride Month!  A month-long series of events to celebrate our LGBQT+ community, individuality, empowerment, inclusivity and acceptance.  Organized by Downtown SM, Inc., SM Pier, SM Place in partnership with the City of Santa Monica.  For more info:

If you are a Santa Monica business (or organization) and would like to participate by hosting an event, offering a SaMo Pride special or promoting an existing service you provide to the LGBQT+ community, we want to hear from you!  To submit your info:  SaMo Pride Month Business Participation Form


PRIDE on the Promenade Festival

3-10 pm

Location:  Third Street Promenade

Celebration of the LGBQT+ community with live theatre and musical performances, a DJ dance party, youth art project, games, Instagrammable moments, and LGBQT+ resource center, food, drinks + a signature PRIDE moment.  Free and open to the public.  Note:  some vendors may charge a fee for products or services.  For more info:


The First Ever Santa Monica PRIDE Bar Crawl

Location:  Participating businesses in Downtown SM + SM Pier

From 3 p.m.

June 22 is officially the day to be gay in Santa Monica! Join us in painting our town with color at the FIRST EVER Santa Monica Pride Bar Crawl! Now is the time to showcase your pride, raise those rainbow flags and spread the love! Love is love is love is beer? That’s how we see things here at the Pride Crawl! Love proudly and drink freely at some of Santa Monica’s most fabulous bars!

This exciting inaugural event kicks off at Rusty's Surf Ranch on the historic Santa Monica Pier. From there, dance your way through the streets of downtown Santa Monica, where the party really starts to stray from the straight and narrow.  Make it to the end of the rainbow and strike our pot of gold at the after party! The party will be hosted by on-air personality Alexander Rodriquez from On the Rocks and feature DJ Brynne Taylor from the gay-mous The Abbey in West Hollywood! 

A portion of proceeds will go towards helping spread the love at the Los Angeles LGBT Center. Find out more here:

Grab your glitter and let your colors shine! Participants are asked to come dressed head to toe in pride, sporting every color on the rainbow! Bring your pride flags, accessories, and apparel! 

Here is how it works:

1) Pre-Purchase Your Bar Crawl Wristband

2) Check in at Rusty's Surf Ranch - 256 Santa Monica Pier, SAMO to get your wristband and map with participating bars, their location, and their drink specials. (REGISTRATION IS FROM 3PM-6PM )

3) Your wristband gets you into any of the participating bars with no cover, plus gets you drink specials all night. Check back 48 hours prior to bar crawl for map & specials.

4) Have Fun

 For questions, email or call 310-384-3789.  Sponsorship & Media Inquiries, please contact