Business #1: Umami Burger
Business #2: Snug Harbor
Business #3: Urth Cafe
Why I can't live without these three businesses: Entering Fred Segal on 4th street can be intimidating. Surrounding yourself with clothes worth more than a house is often painful. Yet, when entering Umami Burger, an extension of the Fred Segal building, the grandest of all worries is the fear of missing out. 13 burger options provide 13 reasons to come back. As an avid burger eater, I am qualified to say that the only way to explore the fifth taste, is at Umami Burger in Santa Monica.
Friendly, an adverb we would all like to be, and that Snug Harbor epitomizes. Delicious food aside, the service at Snug Harbor is incomparable. Walking in, you do not only enter a restaurant, but a family. You become a regular within minutes, learning names and eventually memorizing the menu. Proudly, I can walk in, be directed to my seat, and get my regular order without saying a word (although they're so nice that I have to say hello).
Urth(e) Cafe spelled out reads "You are the Urth." How could I not love a place that cares about me as much as one should care about mother nature? Although overpriced, my week is not satisfied with out a green tea or moroccan mint boba or latte. Famous for their delightful designs, Urth consistently delivers not only delicious, but beautiful drinks. Yum.
Submitted by: Tiana Kadkhoda